Company News, New Products

Sephora Accelerate Winner Sees Success With Liquid Foundation Stick

Available in four shade and three undertone ranges, Basma Beauty debuts novel makeup formulation.

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By: Lianna Albrizio

Associate Editor

Basma Hameed, co-founder of Basma Beauty and 2022 Sephora Accelerate Founders of Color winner, has created The Foundation Stick ($40) which is quickly becoming one of the store’s most buzzworthy products of the new year.    Wrapped in bold, dark pink packaging, it comes in 40 colors, inclusive of four shade ranges and three undertone ranges. Described by the maker himself as “liquid foundation in a stick,” the breathable, creamy and penetrable formula goes from sheer to full coverage. It...

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